Travel Tripper announced today that its RezTrip CRS will offer connectivity to all major meta-search sites.
Acting as one-stop shops for the consumer to find and compare hotel availability and prices, over the past few years meta-search sites have become a major driver of hotel reservations.
RezTrip partner hotels can now advertise rates on their own website on sites such as Google Hotel Finder, Trip Advisor, Kayak and Trivago in order to gain more direct business. This allows hotels to increase ADR by shifting market share away from high margin OTAs.
Moreover Travel Tripper’s RezTrip CRS recognizes mobile traffic on the meta-search sites as distinct from desktop traffic and can return device specific pricing each time a user requests for availability.
“Meta search sites have become a staple of our industry and hotels need to treat them as a marketing channel just like any other. In fact since they deliver highly qualified traffic – people actually searching for hotels on very specific dates and locations – traffic from these sites are highly valuable and convert at astonishingly high rates”, said Gautam Lulla, Chief Operating Office at Travel Tripper.
With Travel Tripper’s meta-search marketing and connectivity platform, hotels can manage meta-search pay per click budgets and measure ROI in order to focus their marketing dollars where returns are highest.
About Travel Tripper
Travel Tripper (www.traveltripper.com) is an innovative technology solutions provider that helps hotels worldwide increase conversions and distribution share through electronic and call center channels. In addition to distribution services, Travel Tripper also provides a suite of web and Internet marketing products, and RevUP, a powerful business intelligence platform for hotels. Travel Tripper is a privately held company based in New York City.
Contact: Justeen Nason
Justeen@traveltripper.com / 646-666-8156