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New York apartment tower fills fast, highlighting luxury demand

Rents at Morris Adjmi-designed building max out at $36,500 for a penthouse
The boutique luxury rental tower at 18 W. 55th St. is fully leased after less than nine months. (Andria Cheng/CoStar)
The boutique luxury rental tower at 18 W. 55th St. is fully leased after less than nine months. (Andria Cheng/CoStar)
CoStar News
June 26, 2026 | 3:40 P.M.

A newly built luxury apartment tower, just off New York’s Fifth Avenue shopping corridor and surrounded by high-end condos and hotels, has quickly reached capacity, underscoring demand for upscale housing in the city. At $36,500 a month, its largest unit ranks among the priciest rentals in New York.

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