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Six Flags CEO Seeks To Woo Back Crowds After Losing Millions of Guests

Theme Park Company To Add Lounges, Events and Food Festivals To Help Build Back Business
Six Flags Great America in the Chicago area is one of the company's 27 theme parks in North America. (Jeremy Thompson/Flickr)
Six Flags Great America in the Chicago area is one of the company's 27 theme parks in North America. (Jeremy Thompson/Flickr)

Six Flags Entertainment Corp. plans to begin offering tiered pricing this year and add VIP lounges, events and food festivals as it tries to woo back customers it lost in 2022 from a business strategy that fell flat.

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