British Land has signed cinema chain Cineworld for its UK headquarters, taking 20,751 square feet at Ealing Broadway in west London.
Cineworld is relocating from its long-term home at Vantage London on the Great West Road in Brentford in the largest non-public sector, non-coworking deal in Ealing in 10 years, according to CoStar data.
Cineworld has take offices at 54 The Broadway over ground and the first floor in the 560,000-square-foot Ealing Broadway shopping centre, which the real estate investment trust bought for £267.3 million in 2016.
British Land has major redevelopment plans in Ealing. Long-term development plans include more than 460,000 square feet of office and mixed use space. In 2023 the REIT gained consent for a 21-storey office building, with additional retail and leisure as well as a new Ealing Club live music venue. The Broadway Connection will be at 9-42 The Broadway.
British Land sold the 130,000-square-foot International House offices to developer Soller in 2025. The latter plans to redevelop the building in the Ealing Broadway Shopping Centre into 189 built-to-rent apartments.
Mark Stansfield, CoStar's senior director of market analytics, said: "Cineworld’s decision to move its office headquarters north from Brentford is a shot in the arm to an Ealing office market that has struggled to attract or retain occupiers in recent years. Ealing’s office vacancy rate has risen from 2% six years ago to 17%. However, it has now stabilised, and demand as measured by net absorption has turned positive over the past year, with good-quality offices close to Elizabeth Line stations and with good local amenities now attracting some demand again."
Savills advised Cineworld; Knight Frank and CBRE advised British Land.