The arrival of the flame in Marseille, the opening ceremony, the medal ceremonies... the world's number one luxury goods group LVMH appears to be the winner of the Olympic Games in terms of image, the fruit of a skilfully orchestrated strategy to become the most visible sponsor at each key stage of the Games.
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IN THIS ARTICLE
- Companies
- LVMH
Retailer
- Paris 2024 - COJOP
Public Administration
- Contacts
- Bernard Arnault
Chief Executive Officer - Chairman, LVMH
- Antoine Arnault
Président, Loro Piana France