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Dick’s Sporting Goods To Kick Off New Experiential Concept

New Store, High-Tech Upgrades to Traditional and Golf Galaxy Stores Are Aimed at Deepening Customer Relationships
A rock climbing wall is one of the perks in Dick’s Sporting Goods’ House of Sport concept. (Dick’s Sporting Goods)
A rock climbing wall is one of the perks in Dick’s Sporting Goods’ House of Sport concept. (Dick’s Sporting Goods)
By Jennifer Waters
CoStar News
April 7, 2021 | 8:52 P.M.

Dick’s Sporting Goods is taking a big leap into experiential retail, unveiling the biggest store it’s ever built and introducing several new concepts this week. The retailer is also upgrading other stores later this month aimed at luring customers to “connect and play” as well as buy.

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News | Dick’s Sporting Goods To Kick Off New Experiential Concept