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This Months-Old Startup Attracts Major Landlord Investors From Blackstone to Starwood

First-of-Its-Kind Loyalty Reward Program for Apartment Renters Raises $60 Million in Growth Funding
Bilt Rewards, founded in June, is working with landlords including The Moinian Group to allow renters to earn rent payment rewards without fees. (Bilt Rewards)
Bilt Rewards, founded in June, is working with landlords including The Moinian Group to allow renters to earn rent payment rewards without fees. (Bilt Rewards)
CoStar News
October 5, 2021 | 10:52 P.M.

Years after the airline, hotel and retail industries began using loyalty programs to attract and keep customers, major U.S. commercial real estate landlords are now catching up to the idea of adopting their own version as a tenant amenity.

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