Real estate investment firm 90Ten bought a property on South Congress Avenue in Austin, Texas, in an area that has evolved into one of the most nationally sought-after retail destinations in the country.
The purchase of 1323 S. Congress Ave. set a new pricing benchmark for the South Congress corridor where properties rarely become available. In addition, 90Ten secured a 10-year lease with bootmaker Ariat International, a brand that aligns with adjacent South Congress tenants that include nationally recognized retailers such as Warby Parker, Lululemon, Alo Yoga, Nike and Aviator Nation.
The founders of 90Ten launched the firm in 2023 as a private equity platform that enables brokers to invest as general and limited partners. That broker-aligned investment model helps unlock value even in the most supply-constrained markets such as the South Congress corridor.
The purchase won a 2026 CoStar Impact Award, as judged by real estate professionals familiar with the market.
About the deal: Dallas-based 90Ten acquired the 1,400-square-foot retail building on South Congress Avenue from Austin-based Dimension Properties for an undisclosed price. Simmons Bank provided financing. California-based western wear manufacturer Ariat International signed a 10-year lease for the store that opened in February 2026.
What the judges said: The acquisition of 1323 S. Congress Ave. "set a new benchmark for value on South Congress while introducing a disruptive broker-aligned investment model that enabled rapid execution and secured a 10-year lease with Ariat in one of the nation’s most supply-constrained retail markets," said Marchelle Levy, vice president of business development for Sutton Land of Texas.
They made it happen: Jack Breard and Blake Brannan with Segovia Partners represented the buyers. Tripp Russ, Reed Russ and Blair Butler with 90Ten identified the opportunity.