HENDERSONVILLE, Tennessee—Atlanta hotels reported the largest increases in all three key performance metrics during the week of 9-15 December 2012, according to data from STR, parent company of HotelNewsNow.com.
The market’s occupancy jumped 18% to 57.5%, its average daily rate was up 23.3% to $95.98 and its revenue per available room increased 45.5% to $55.16.
Overall, in year-over-year comparisons for the week, occupancy was up 5.4% to 51.5%, ADR rose 6.5% to $101.68 and RevPAR increased 12.3% to $52.36.
“Convention, conference and group travel remain particularly strong as an early Thanksgiving allowed for an extra week of travel before Christmas,” said Brad Garner, STR’s COO. “Additionally, a temperate winter at this point in the year has provided favorable performance as well.”
Among the top 25 markets, two experienced double-digit occupancy decreases: New Orleans (-12.3% to 47.5%), and San Diego (-11.6% to 50.4%).
Three markets other than Atlanta reported ADR growth of more than 10%: New York (+12.4% to $298.98); Oahu Island, Hawaii (+12.1% to $180.98); and Orlando, Florida (+12.1% to $93.21).
Four markets excluding Atlanta achieved RevPAR growth of more than 20%: Orlando (+31.2% to $57.70); New York (+23.9% to $267.99); Houston (+21.5% to $62.59); and Boston (+20% to $79.55).
San Diego reported the largest ADR (-15.3% to $104.41) and RevPAR (-25.1% to $52.65) decreases for the week.
Among the chain-scale segments, the upper-upscale segment posted the largest occupancy increase, rising 8% to 62.5%, followed by the luxury segment, which increased 7.6% to 64.4%.
The upper-upscale segment reported the largest ADR (+7% to $147.57) and RevPAR (+15.6% to $92.20) increases for the week.