Americans are spending more money on looking better, feeling better and living longer as part of what’s been dubbed the “vanity economy.” Shopping center owners are cashing in.
America’s ‘vanity economy’ is reshaping retail leasing
Specialty fitness, beauty and wellness brands emerge as growth tenants
By Linda Moss
CoStar NewsAugust 26, 2026 | 11:19 P.M.
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IN THIS ARTICLE
- Companies
- CBRE
Real Estate
- Club Pilates
Arts, Entertainment, and Recreation
- STRONG Pilates
Arts, Entertainment, and Recreation
- ULTA Beauty
Retailer
- Sephora
Retailer
- Contacts
- Anjee Solanki
National Director, Retail Services, Colliers