The “3 Palms” brand for upscale independent properties – which is operated by America’s Best Franchising Incorporated – continues to grow as it celebrates one year of operation and adds three new properties:
• 3 Palms Oceanfront Hotel in Myrtle Beach, South Carolina – directly on the popular Grand Strand, the eight-story property features two outdoor ocean front pools, private beach access, and 136 recently-renovated rooms, suites, and studio units (www.3palmsmyrtlebeach.com)
• Tanglewood Resort Hotel & Conference Center in Pottsboro, Texas, near Fort Worth – located on Lake Texoma, it offers guests an 18-hole championship golf course, a wide variety of water sports, and accommodations in 248 rooms, suites, and villas (www.tanglewoodresort.com)
• Beverly Hills Inn in Atlanta’s exclusive Buckhead community – built in 1929, it features 18 distinctive historic rooms and was Atlanta’s first bed and breakfast (www.beverlyhillsinn.com)
This brings to nine the number of 3 Palms resorts and hotels with a total of 1,061 rooms that are operating in the United States.
“Properties joining the 3 Palms family like the flexibility of using either the 3 Palms name or retaining their current name and adding a tagline that describes the property as a 3 Palms hotel or resort,” said Doug Collins, chairman and CEO of Atlanta-based America’s Best Franchising, Inc. which also operate three of the country’s leading upper economy hotel brands – Country Hearth, Budgetel, and America’s Best.
Typical comments come from John Pharr, president and CEO of Strand Development Company, which manages the 3 Palms Oceanfront Hotel in Myrtle Beach for Atlanta-based Diplomat Companies:
“We selected the 3 Palms brand for our newly-renovated luxury hotel because of its proven infrastructure and experience with independent properties. Myrtle Beach is the country’s third-largest family resort destination with more than 90,000 hotel rooms.
“In this competitive marketplace, a strong reservations system is a ‘must’ – and America’s Best delivers. For example, we benefited from almost $80,000 in reservations during our first month directly attributable to the 3 Palms reservations system.”
The 3 Palms brand, which was launched in March of 2008 and opened its first properties in May of 2008, is a group of established upscale independent properties located primarily in resort destinations and are rated three-diamond AAA or higher.
Benefits of the 3 Palms brand for owners include sophisticated internet marketing services, aggressive brand support, and a simple, annually-renewable service contract that features an affordable fee structure of $25 per unit per month plus 7% of gross reservation revenues delivered.
“Especially in today’s uncertain economy, the 3 Palms brand provides a dependable destination for travelers plus a dependable operation for hoteliers, investors, and lenders,” added Collins.
Benefits of the brand for travelers include attractive rates for dependable accommodations at full-service resort destinations which feature modern amenities and luxurious furnishings.
More information about the 3 Palms brand and its properties is available at www.3palmshotels.com
Peter G. Mathon
P. R. Counsel for America’s Best Franchising, Inc.
770-396-4555