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Florida urged to adopt more Texas swagger to lure jobs, residents

Related Ross vice chairman: Sunshine State officials need to tout benefits
Downtown West Palm Beach, Florida. (Jack Cook/CoStar)
Downtown West Palm Beach, Florida. (Jack Cook/CoStar)
CoStar News
April 24, 2026 | 8:30 P.M.

While the Sunshine State has in recent years lured some company relocations, expansions and high-flying executives who typically run those businesses, some real estate executives say Florida needs more swagger.

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