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Hotel Sales Surge in Florida Keys Even as Ocean Swallows Shorelines

Recent Sale Nets $1 Million Per Room, a Six-Year Record
The iconic concrete buoy in Key West marks the southernmost point in the continental United States and, at 18 feet above sea level, is the highest point in the Florida Keys. (Getty Images)
The iconic concrete buoy in Key West marks the southernmost point in the continental United States and, at 18 feet above sea level, is the highest point in the Florida Keys. (Getty Images)

The Florida Keys are proving to be a boon for the hospitality industry as vacationers, cooped up for months during the COVID-19 pandemic, have pushed occupancy rates as high as 96%, leading the nation almost every week for most of the year, according to data from hospitality analytics firm STR.

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