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This Central Florida multifamily market punches above its weight for rental demand

Lakeland, Florida, has one of the strongest rates of renter demand in the state
Dream Winter Haven, a 280-unit apartment complex that was completed in August 2025 in Winter Haven, Florida, a suburb in the Lakeland market. (CoStar)
Dream Winter Haven, a 280-unit apartment complex that was completed in August 2025 in Winter Haven, Florida, a suburb in the Lakeland market. (CoStar)
CoStar Analytics
January 8, 2026 | 3:06 P.M.

Lakeland has one of Florida’s smallest major multifamily markets with just under 35,000 units. The region’s population has grown significantly over the past five years, increasing by nearly 20% or 140,000 new residents, fueling robust demand for multifamily housing.

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News | This Central Florida multifamily market punches above its weight for rental demand