LONDON—Hotels in the Asia/Pacific region experienced mostly positive results in the three key performance metrics during June 2011 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy ended the month virtually flat with a 0.6-percent increase to 65.2 percent, average daily rate increased 13.3 percent to US$133.79, and revenue per available room jumped 13.9 percent to US$87.22.
“Asia/Pacific will be an interesting region to watch during the coming months”, said Elizabeth Randall, managing director of STR Global. “Only two out of the six months so far this year reported occupancy increases against the corresponding month in 2010. Whilst the demand across the region continued to grow (2 percent for the first half of the year), the new supply entering the region (3 percent for the same timeframe) kept the occupancy levels under pressure. Added to that is the reduced demand due to the earthquake and tsunami in Japan and key events like the World Expo in Shanghai last year”.
Highlights from key market performers for June 2011 in local currency (year-over-year comparisons):
• Bangkok, Thailand, jumped 78.0 percent in occupancy to 62.8 percent, reporting the largest increase in that metric. Phuket, Thailand, was the only other market to report a double-digit occupancy increase, rising 38.7 percent to 54.6 percent.
• Shanghai, China, reported the largest decrease in all three key performance metrics: Occupancy fell 27.6 percent to 58.5 percent, ADR was down 11.5 percent to CNY788.14, and RevPAR decreased 35.9 percent to CNY461.11.
• Three markets reported double-digit ADR increases: Hong Kong (+24.6 percent to HKD1,704.31); Bangkok (+11.1 percent to THB2,869.04); and Jakarta, Indonesia (+10.6 percent to IDR789,407.11).
• Bangkok rose 97.7 percent in RevPAR to THB1,800.34, reporting the largest increase in that metric.
Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
Australia |
70.1% |
+2.8% |
AUD164.61 |
+4.4% |
AUD115.39 |
+7.4% |
China |
62.3% |
-2.4% |
CNY736.56 |
+1.4% |
CNY458.64 |
-1.0% |
India |
54.5% |
-0.3% |
INR5,842.06 |
-0.1% |
INR3,184.97 |
-0.4% |
Singapore |
86.2% |
-0.9% |
SGD294.33 |
+12.1% |
SGD253.79 |
+11.1% |
*percentages are increases/decreases for June 2011 vs. June 2010
Highlights from key market performers for June 2011 in U.S. dollars (year-over-year comparisons):
• Five markets achieved ADR increases of more than 20 percent: Brisbane, Australia (+30.8 percent to US$193.94); Melbourne, Australia (+30.8 percent to US$183.76); Sydney, Australia (+27.5 percent to US$180.83); Hong Kong (+24.6 percent to US$218.96); and Seoul, South Korea (+23.7 percent to US$180.09).
• Bangkok jumped 108.3 percent in RevPAR to US$58.26, reporting the largest increase in that metric. Three other markets posted RevPAR increases of more than 30 percent: Phuket (+55.0 percent to US$49.61); Melbourne (+39.8 percent to US$134.05); and Brisbane (+35.2 percent to US$164.44).
View Global Hotel Review for June.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305