Members of the UK hospitality sector are taking on the famous 84-mile Hadrian's Wall trek to raise money for Cancer Research UK.
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The hike across the ancient Roman coast-to-coast Northumberland border is being undertaken for Hospitality Beats Cancer, an initiative that brings together leaders across the sector to raise funds for cancer research.
Hadrian's Wall is the remains of the Roman defensive wall across the north of its Britannia province, begun in AD 122 in the reign of the Emperor Hadrian. It is a major tourist attraction and an UNESCO World Heritage Site.
Two members of CoStar's STR hotels benchmarking and analytics business are joining the team, Aoife Roche and Ivana Neskovic, and will be undertaking the challenge over seven days starting on 14 August.
Roche is a hospitality leader with 20-plus years’ global experience and a board member for Hospitality Beats Cancer. As vice-president of sales for Europe, the Middle East and Africa at STR, she leads teams delivering analytics to hotel clients. Neskovic is a director of client operations at STR.
Other members of the team are: David Harper – Leisure Property Services; Paul McCartney, former lawyer; Nick Newell of Savills; Dana-Marisa Licsendru – Alvarez & Marshall; Jan-Jaap Vos; Matt Weihs – Bench Events; Alex Siwek – Deloitte; and Matt Walton, IHG.
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In a statement the team said it is raising money for Cancer Research for a number of reasons.
"1 in every 2 people will unfortunately get cancer at some stage in their life. CRUK are making great breakthroughs with their research, finding cures and new ways to detect cancer earlier, improving survival odds. However, no one knows where the next breakthrough is coming from – but CRUK can only fund around 10% of the promising research proposals they are presented with – if we raise more money, they can fund more and the odds of them picking the right proposal (the one that discovers something really important) increases."