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Whoopi Goldberg's Pop-Up Shop Begins Test of American Dream

Actress-TV Host’s Store Is First to Debut at New Jersey Shopping and Entertainment Complex
Whoopi Goldberg signs copies of her new book, "The Unqualified Hostess," at her pop-up store at American Dream in East Rutherford, New Jersey. (BFA for American Dream)
Whoopi Goldberg signs copies of her new book, "The Unqualified Hostess," at her pop-up store at American Dream in East Rutherford, New Jersey. (BFA for American Dream)
CoStar News
November 12, 2019 | 11:48 P.M.

A famous area resident just opened the first retail shop, albeit a temporary one, at American Dream, marking a milestone for the 3 million-square-foot nationally watched entertainment and shopping complex ramping up in New Jersey.

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