Over the past three decades, hotel conversion trends have reflected a dynamic and ever-shifting industry landscape shaped by economic cycles, evolving brand strategies and owner decision-making. Between 1990 and May 2025, approximately 23,000 hotels changed brand affiliation, while 19,400 properties de-flagged to become independent, and 16,600 transitioned from independent to branded status.
From de-flagging waves to brand-hopping booms, conversion trends trace the industry's evolution
What 30 years of hotel conversions reveal
CoStar Analytics
June 4, 2025 | 4:55 P.M.
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