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American retailers pushing into Europe as part of cross-border surge

Savills says US brands are leading the way as activity in key cities increases
Arc’teryx and Lululemon having opened in Milan this year. (Getty Images/iStockphoto)
Arc’teryx and Lululemon having opened in Milan this year. (Getty Images/iStockphoto)
CoStar News
November 3, 2025 | 11:22 AM

Cross-border retail activity across Europe’s key cities has lifted strongly in 2025, with US brands leading the charge, reports Savills.

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