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Korean beauty retailer opens flagship store in Soho

PureSeoul to open on Carnaby Street
Pureseoul's Carnaby Street store layout. (Pureseoul)
Pureseoul's Carnaby Street store layout. (Pureseoul)
By Marcus Dussard
May 20, 2025 | 12:50 P.M.

Korean beauty specialist PureSeoul is set to open its flagship UK store, and its largest to date, on Carnaby Street in London's Soho. 

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