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Barry Sternlicht-Founded Firm Enters Seattle With Plans To Manage, Rebrand Downtown Hotel

SH Hotels Expects To Open Rebranded 1 Hotel in South Lake Union As Seattle's Hospitality Market Gradually Recovers
The Pan Pacific Hotel will become 1 Hotel Seattle after a rebranding from SH Hotels & Resorts. (CoStar)
The Pan Pacific Hotel will become 1 Hotel Seattle after a rebranding from SH Hotels & Resorts. (CoStar)

A company founded by billionaire Barry Sternlicht has entered the greater Seattle hospitality market with plans to manage and rename downtown’s Pan Pacific Hotel as tourism and hotel stays pick up across the region.

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