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When this executive looks at apartment properties, he doesn't see buildings. He sees stories.

PJ Goupil's turnaround of DC property highlights how some real estate stands out
Fox Real Estate founder and CEO PJ Goupil has made a career of finding value where others see challenges, from apartment buildings in Washington, D.C., to retail properties in Quebec. (Fox Real Estate)
Fox Real Estate founder and CEO PJ Goupil has made a career of finding value where others see challenges, from apartment buildings in Washington, D.C., to retail properties in Quebec. (Fox Real Estate)
CoStar News
September 1, 2026 | 12:31 AM

PJ Goupil saw opportunity in a Washington, D.C., district that's emerged as one of the city's fastest-growing apartment markets. His job is to get others to share that vision.

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