Accor makes its Sin City debut later this year in a move that will add more than 2,800 rooms to its U.S. portfolio.
The French hotel firm, best known in the Americas for its Fairmont Hotels & Resorts brand, has agreed to a franchise deal with owner Ruffin Companies to manage the 2,884-room Treasure Island casino hotel on the city’s Las Vegas Strip.
It will also be Accor’s largest hotel by room count.
The casino hotel opened in 1993 and gained fame for its live-action pirate shows put on for the public outside the main entrance. Since 2019, Treasure Island has been officially called the Treasure Island-TI Las Vegas Hotel & Casino, a Radisson Hotel. This move will transfer the casino hotel to Accor's Handwritten Collection soft brand and it will be renamed the Treasure Island - TI Las Vegas Hotel & Casino, Handwritten Collection.
This is the first Accor-branded hotel in Las Vegas. As of March 2025, the company had 444 hotels and 70,799 rooms open in the Americas under its brands. The addition of Treasure Island increases that room count by more than 4%.
Accor has one other Handwritten hotel in the U.S., the 95-room Hotel Stratford San Francisco-Handwritten Collection, a property jointly owned by local firms Paramount Hotels and Frame Ventures. Accor took management of that hotel on July 1, 2024.
Ruffin Companies, a holding company owned by billionaire Phil Ruffin, has owned Treasure Island since 2009 when MGM Mirage sold it to him for approximately $775 million, or $317,500 per key. Ruffin put down $500 million in cash at the time of closing.
Thomas Dubaere, Accor’s CEO for premium, midscale and economy brands in the Americas, said that the deal is a “milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market.”
Ruffin added the agreement will bring new energy to the hotel.
“We are proud to align with Accor … we look forward to a successful and long-lasting partnership,” he said.