CoStar Column: Sustaining the boutique fitness market

The fitness industry is ever-changing, with the latest trends and concepts providing new opportunities for commercial success. Fueled by a modern society that glamorises working-out through the use of social media and fashionable athleisure-wear, forms of ‘niche’ fitness activity are growing in number and popularity, challenging traditional gyms by attracting a new band of customer, writes Casey Phillips, Partner at Shelley Sandzer.