HENDERSONVILLE, Tennessee—The U.S. hotel industry performance ended the week fairly strong, excluding a few major markets whose performance was impacted by Hurricane Irene, during the week of 21-27 August 2011, according to data from STR.
Overall, in year-over-year comparisons for the week, occupancy rose 4.5% to 62.8%, average daily rate increased 3.2% to US$99.79, and revenue per available room finished the week up 7.8% to US$62.63.
"Overall the national numbers were strong, but they were pulled down in a few key markets by the impact of Hurricane Irene,” said Carter Wilson, director of STR Analytics. “The Washington, D.C., and Norfolk-Virginia Beach hotel markets appear the most affected by the storm. We will continue to assess the impact of the storm-affected and outlying areas over the coming weeks."
Among the top 25 markets, Tampa-St. Petersburg, Florida (+24.3% to 59.7%), and Minneapolis-St. Paul, Minnesota-Wisconsin (+13.3% to 82.1%), achieved the largest occupancy increases for the week. Washington, D.C., fell 12.5% to 64.3%, reporting the largest decrease in that metric, followed by Norfolk-Virginia Beach, Virginia, with an 8.2% decrease to 58.8%.
Nashville rose 16.6% in ADR to US$95.91, reporting the largest increase in that metric, followed by San Francisco/San Mateo, California with a 16.1% increase to US$151.16. Washington, D.C. (-3.3% to US$124.08), and Norfolk-Virginia Beach (-2.9% to US$95.59), reported the largest ADR decreases for the week.
Four markets experienced RevPAR increases of more than 20%: Tampa-St. Petersburg (+37.3% to US$53.26); Nashville (+29.5% to US$59.23); San Francisco/San Mateo (+24.1% to US$131.72); and Minneapolis-St. Paul (+21.7% to US$82.77). Two markets posted double-digit RevPAR decreases: Washington, D.C. (-15.4% to US$79.80) and Norfolk-Virginia Beach (-10.9% to US$56.24).
Among the chain-scale segments, the upper-midscale segment (+5.9% to 64.7%) and the upscale segment (+5.5% to 71.3%) reported the largest occupancy increases for the week.
The midscale segment experienced the only decrease in any of the performance metrics, falling 1.3% in ADR to US$76.10.
The luxury segment achieved the only double-digit RevPAR increase, rising 10.2% to US$155.83.
Source: STR
Source: STR
Source: STR
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