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STR: Houston Hotels Lead Weekly Growth

The market’s occupancy rose 20.9% to 80.6%; its ADR jumped 56.5% to $150.59; and its RevPAR increased 89.2% to $121.33. 
By Rachael Spann Urie
May 16, 2013 | 5:30 P.M.

HENDERSONVILLE, Tennessee—Houston achieved the largest growth in all three key performance metrics during the week of 5-11 May 2013, according to data from STR, parent company of HotelNewsNow.com.

The market’s occupancy rose 20.9% to 80.6%, its average daily rate jumped 56.5% to $150.59 and its revenue per available room increased 89.2% to $121.33.  Houston’s performance was boosted from the Offshore Technology Conference, which was held 6-9 May 2013.

Overall, the U.S. hotel industry’s occupancy was up 0.1% to 62.7%, ADR rose 3.7% to $109.93 and RevPAR increased 3.8% to $68.94.

Among the Top 25 Markets, St. Louis (-14.5%to 60.6%) and New Orleans (-13.5% to 70.5%) posted the largest occupancy decreases.

Other than Houston, five markets reported double-digit ADR increases: Denver (+12.8% to $118.77); San Diego (+12.5% to $135.89); Seattle (+11.8% to $132.27); Dallas (+11.5% to $99.53); and Oahu Island, Hawaii (+10% to $192.94). New Orleans fell 5.8% in ADR to $143.44, posting the largest decrease in that metric.

Three markets, with the exception of Houston, experienced RevPAR increases of more than 20%: San Diego (+26.1% to $93.96); Seattle (+22.1%to $97.70); and Detroit (+20.6%to $55.27). New Orleans reported the largest RevPAR decrease, falling 18.5% to $101.15.

Among the chain-scale segments, the independent segment reported the largest occupancy increase, rising 0.8% to 58.8%. The upper-upscale segment posted the largest occupancy decrease, falling 0.6% to 73.4%.

The luxury segment (+4.5% to $287.27) and the upscale segment (+4.5% to $123.91) achieved the largest ADR increases for the week.

The independent segment rose 4.7% in RevPAR to $61.20, posting the largest increase in that metric.

None of the chain-scale segments reported ADR or RevPAR decreases for the week.