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Why Amazon’s Latest Experiment, Clothing Stores, Triggers Retail Alarm Bells — and Landlord Optimism

E-Commerce Giant’s Debut in Southern California Mall Gains Attention Across Industries
At Amazon’s planned clothing store, shoppers will be able to scan an item’s code to see sizes, colors and customer ratings. They can then have the merchandise sent to a fitting room or to a pickup counter. (Amazon)
At Amazon’s planned clothing store, shoppers will be able to scan an item’s code to see sizes, colors and customer ratings. They can then have the merchandise sent to a fitting room or to a pickup counter. (Amazon)

E-commerce juggernaut Amazon’s plan to debut a 30,000-square-foot apparel store, Amazon Style, at a Southern California mall marks its latest attempt to try to change brick-and-mortar shopping by using the company's high-tech practices. If successful, analysts say, this effort could threaten traditional retailers and provide a boost to property owners.

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