HENDERSONVILLE, Tennessee—The luxury segment reported the largest revenue per available room increase among the chain scale segments during the week of 4-10 September 2011, according to data from STR.
The segment’s RevPAR jumped 26.6% to US$155.29, occupancy was up 16.4% to 64.0%, and average daily rate rose 8.8% to US$242.63.
Overall, the U.S. hotel industry’s occupancy rose 6.4% to 57.7%, ADR increased 6.0% to US$98.46, and RevPAR finished the week up 12.8% to US$56.78.
Among the chain scale segments, the midscale segment ended the week virtually flat in ADR, with a 0.1-percent decrease to US$74.89.
Default Ad Will Appear Here
Four other segments achieved double-digit RevPAR increases: the upper upscale segment (+15.5% to US$86.31); the upscale segment (+12.6% to US$66.66); the upper midscale segment (+12.2% to US$55.01); and the independent segment (+11.4% to US$55.17).
Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 18.7% to 55.0%.
New Orleans, Louisiana, was the only top market to report decreases in occupancy (-25.1% to 43.8%) and ADR (-4.4% to US$92.55). The market also posted the largest RevPAR decrease, falling 28.5% to US$40.55.
San Francisco/San Mateo, California led the ADR (19.4% to US$153.00) and RevPAR (+32.5% to US$125.31) increases for the week.
Source: STR
Source: STR
Source: STR