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Hotel Owners Brace for a ‘Bumpy Road’ Ahead

Only Certainty is Uncertainty, Executives Say
The only thing certain in the hotel industry right now is uncertainty, but owners speaking during the recent AAHOA conference said they’re adjusting and seeing signs of hope. (Getty Images)
The only thing certain in the hotel industry right now is uncertainty, but owners speaking during the recent AAHOA conference said they’re adjusting and seeing signs of hope. (Getty Images)
CoStar News
August 18, 2020 | 7:34 P.M.

When the coronavirus pandemic first hit the U.S. in earnest in March, Ridgemont Hospitality CEO Sima Patel planned for a roughly three-month disruption at the company's collection of hotels in the San Francisco Bay Area. But the disruptions continue five months later.

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News | Hotel Owners Brace for a ‘Bumpy Road’ Ahead