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Victoria’s Secret To Acquire Online Lingerie Seller Adore Me for $400 Million

Mall Staple Retailer Says Purchase Will Accelerate Its Growth
Victoria’s Secret & Co. has more than 1,400 stores, including this one on Fifth Avenue in New York. (Victoria’s Secret)
Victoria’s Secret & Co. has more than 1,400 stores, including this one on Fifth Avenue in New York. (Victoria’s Secret)
CoStar News
November 1, 2022 | 11:53 P.M.

Victoria's Secret & Co. has cut a deal to acquire Adore Me, an online lingerie seller with cutting-edge technology for fitting intimate apparel, for $400 million.

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