Asian platform Shein has chosen France to open its first permanent physical stores, a world first and a "commitment to revitalizing city centers", says the brand regularly accused of unfair competition for flooding the market with discount products sold online.
Shein chooses France to open its first physical stores
This is a world first for Shein, which will be setting up shop in the BHV Marais, among other places.
This is a machine translation. Automated translations are intended solely as a convenience and are not legally binding.
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