For the week of July 12-16, Hotel News Now’s most-read stories include management companies adding more soft-brand hotels, an LA general manager's community involvement, and more.

Click on each headline below to read more.

As the soft-brand collection supply in the U.S. continues to grow, hotel management companies that hone in on boutique and lifestyle properties are fielding more requests for proposals from soft brands.

Increased bookings and last-minute cancellations at hotels has led some hotel companies to update policies on when guests can cancel.

Dream Hollywood General Manager Vaughn Davis not only leads his on-property staff but also leverages his roles with local tourism boards to elevate tourism throughout Los Angeles.