LONDON – The ONYX Hospitality Group signed an exclusive partnership agreement with VOILÀ Hotel Rewards and unveiled a guest loyalty program for hotels, resorts and residences within the Amari brand, the centerpiece of the ONYX portfolio. The new customer loyalty program, Chorus Rewards was launched on 8 November at World Travel Market 2010 in London.
VOILÀ is the world's number one loyalty program that unites a network of nearly 250 four- and five-star independent hotels and luxury brands around the world. The recent partnership makes ONYX the only Thai hotel group in the VOILÀ global network.
Commenting on the development, Peter Henley, CEO of ONYX said, “It is very exciting for us to launch our own customer loyalty initiative in conjunction with VOILÀ and offer our guests the opportunity to benefit from their continued loyalty to the Amari brand.”
“We spent a lot of time evaluating the opportunities available to us and are excited to be embarking on this venture with VOILÀ, a company with a proven track record of expertise in this area,” continued Henley. “VOILÀ delivers an ever-increasing membership base from its partners worldwide. Plus, program members can reap additional benefits in the leisure, entertainment and travel sectors.”
Every Chorus Rewards member will earn 10 points for every eligible U.S. Dollar spent with Amari as well as enjoying priority check-in and a variety of exclusive offers upon enrollment. After additional stays, members can achieve elevated status in the program and receive complimentary room upgrades (subject to availability) and other desirable perks. Members also enjoy access to a wide range of redemption options including complimentary hotel nights, airline miles and entertainment rewards.
"We could not have wished for a better partner in the Thai market. ONYX’s portfolio of brands is second to none and our partnership will support ONYX’s strategic development in launching a fully bespoke loyalty program for their frequent guests. Chorus Rewards members will also be able to earn and redeem points in any of the other 250+ hotels participating in the VOILÀ program worldwide, thereby making the Chorus Rewards program the benchmark for hotel loyalty programs in Thailand,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards.
“Moreover, the addition of the Amari properties to the global VOILÀ network will allow the members of all other VOILÀ programs to increase their points earnings when travelling to Thailand for business or leisure,” Kool concluded.
People wishing to enroll in the program, can do so online, via: www.chorusrewards.com