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Apple Co-Founder's Venture to Reboot Atari Brand With Video Game-Themed Hotel Chain

First Hotel to Break Ground This Year in Phoenix's Roosevelt Row Arts District
The Atari Hotel will feature the gaming pioneer's familiar logo. (Atari Hotels)
The Atari Hotel will feature the gaming pioneer's familiar logo. (Atari Hotels)
CoStar News
January 28, 2020 | 4:45 P.M.

Atari, which quickly became the biggest name in video games when it introduced Pong, Pac-Man, Q*bert and other popular arcade and console games in the 1970s and '80s, is trying to make a comeback by lending its name to a chain of eight video game-themed hotels around the United States.

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