BIG 206 - The hotel industry is not in crisis

France, investment volumes in commercial real estate fell by 57% in 2023 and amounted to just €1.7 billion in Q1 2024, a collapse of 64% compared to the same period last year. In the current macroeconomic slump, however, the hotel industry stands out as an exception, confirming its resilience since the health crisis.
For the 2024 edition of the Hotel Industry Barometer, compiled by Extendam with the participation of various partners, is unequivocal. After suffering the full force of the Covid-19 pandemic and its confinements, French and European hoteliers saw their operating performance last year, buoyed by an explosion in average prices, surpass that of 2019, which was nevertheless historic. Reassured by this good performance, investors are showing a clear appetite, as evidenced by the 44% rise in investments in the hotel sector over the first three months of the year. All the more so as, to ensure the solidity of their RevPAR, hoteliers continue to anticipate trends by competing with new concepts and experiences. Did you say crisis? Clearly, the hotel industry is not.