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Canadian doughnut chain Tim Hortons bets it can win over American South

Franchise targets fast-growing states, but brand awareness remains low
Tim Hortons' Southern U.S. locations, like this one in Round Rock, Texas, will help determine whether one of Canada's most recognizable brands can build a broader following in America. (CoStar)
Tim Hortons' Southern U.S. locations, like this one in Round Rock, Texas, will help determine whether one of Canada's most recognizable brands can build a broader following in America. (CoStar)
CoStar News
September 22, 2026 | 9:31 P.M.

Doughnut chain Tim Hortons has long been a Canadian icon, a brand built on hockey and national identity as much as its coffee, often served with double cream and double sugar. Now that cold-weather menu is heading into the American South, trying to win over unfamiliar consumers.

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