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Gen Z-favorite Princess Polly steps up US expansion

Australian digital-native brand has eight new leases, with openings this year and next
The new Princess Polly stores are mostly slated for malls. (a.k.a. Brands Holding)
The new Princess Polly stores are mostly slated for malls. (a.k.a. Brands Holding)
CoStar News
March 9, 2026 | 4:54 P.M.

Princess Polly, the Australian digital-native apparel brand favored by Generation Z, will be debuting at least eight new stores across the United States as part of its national expansion.

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