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Macy’s Sues To Stop Amazon From Advertising on Iconic New York Billboard

Sign Next to Flagship Herald Square Store Is Viewed Annually by Millions, Retailer Says
Macy's is fighting to stop its iconic billboard next to its New York flagship from becoming an advertisement for online retailer Amazon. (James Hooker/CoStar)
Macy's is fighting to stop its iconic billboard next to its New York flagship from becoming an advertisement for online retailer Amazon. (James Hooker/CoStar)
CoStar News
September 29, 2021 | 7:40 P.M.

In a sign of Amazon’s growing threat to brick-and-mortar retailers, Macy’s, which uses the moniker the “World’s Largest Store,” is fighting to stop the world’s largest online retailer from encroaching on its home turf.

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