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Pacific Northwest hotel sales slow in year’s first half, although volume records modest increase

Investors favor branded select-service hotels, destination leisure properties

Hotel investment activity across the Pacific Northwest recorded a 16% decline during the first half of 2026 compared with the first half of 2025. A total of 47 hotel transactions closed through June, compared with 56 transactions during the first half of 2025. However, total investment volume marginally increased to approximately $327 million, up nearly 3% from roughly $318 million a year earlier, reflecting stronger pricing for larger, higher-quality assets and continued investor confidence in the region's long-term supply and demand.

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