‘Retailtainment’ is getting a lot of play at the conference. Operators have identified that visitors to shopping centres often are more interested in the theatre of the experience than the shopping itself. Yet few seem to be able to clearly describe what constitutes retailtainment.
Watch the video to learn how you can access industry leading CRE news and the data analytics you need to drive success.
This news story is available exclusively to CoStar subscribers.
Ready to Learn More?
Sign Up For a Personalized Demo.
Sign Up For a Demo To Learn More.
Already A Subscriber? Sign In