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The art of augmenting retail management with commercialisation

Contemporary retail needs to be multifaceted to succeed
Retail can be commercialised in many ways. (Colliers)
Retail can be commercialised in many ways. (Colliers)
By David Pardoe
Colliers
May 15, 2025 | 6:00 AM

Creating “commercialisation” in retail spaces from a management perspective is a subtle business. It’s about finding the sweet spot between maximising revenue-raising opportunities without treading on the toes of existing occupiers, whilst increasing dwell time and going with – not against – the intended vibe.

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