Billionaire sports owner and developer Stan Kroenke is pitching the latest — and perhaps most unusual — addition to his ambitious Hollywood Park complex in Los Angeles: a sprawling film and television production campus.
While soundstage development remains hindered by a production pullback in and outside Hollywood, the new campus in Inglewood is betting on a more dependable audience: viewers of the 2028 Olympics.
The 12-acre media production campus is slated to break ground next month and open in time for the games, to be used first as the International Broadcast Center for the Olympics before transitioning to commercial studio use for movies and shows.
The studio complex is part of Hollywood Park’s larger push to establish a media, entertainment and technology district around SoFi Stadium, home to the Los Angeles Rams — the football team owned by Kroenke — and cohost of the 2028 Olympic Opening Ceremony. The 300-acre mixed-use complex also includes YouTube Theater and the NFL’s West Coast headquarters alongside apartments, shopping, hotels and public spaces to attract both fans and full-time residents.
Hollywood Park Studios "will welcome a new industry to our live, work, play destination and bring a little bit of Hollywood to Hollywood Park,” Kroenke said in a statement.
Hollywood Park Studios is due to have five soundstages spanning 18,000 square feet each. Plans also include a three-story, 80,000-square-foot office building for production and postproduction work, a mill facility for construction and fabrication of sets, props and other physical elements of a film, support infrastructure for trailers and equipment, and a parking structure with capacity for 1,100 vehicles.
Plans come at a time of volatility in the film and television production industry. On-location filming in greater Los Angeles dropped 22.4% year over year in the first quarter of 2025, according to FilmLA. Occupancy at area soundstages has fallen to just 63%, down from more than 90% before the 2023 dual strikes.
Studio plans advance
Despite a gloomy big picture, some Los Angeles studio operators are seeing enough demand to warrant expansion.
Santa Monica, California-based real estate firm BLT Enterprises has leased a 10,000-square-foot soundstage in Hollywood, expanding its BLT Studios complex with a fully outfitted facility tailored for commercial shoots, postproduction and promotional work.
“Demand is high, and we’ve been booking commercial work, TV shows and tour rehearsals straight out of the gate,” said Christina Hirigoyen, general manager of sales and marketing for BLT Studios, in a statement.
Studio operators are diversifying the type of shoots that can be done on a property as a means to safeguard against the movie production pullback. BLT Studios, for example, has focused on shorter-term bookings for commercials and other brand work at the five-soundstage campus.
Kroenke appears to be making a similar play at Hollywood Park. The planned studio properties will house global media companies from broadcasters to streaming companies that have acquired the rights to distribute the coverage of the Olympics, with offices, studios and control rooms. After the games, the studios will pivot to cater to more traditional film and television production.
SoFi Stadium in 2028 will be converted into what the LA Rams call the largest Olympic swimming venue in history during the games; the site will host the opening ceremony together with the LA Memorial Coliseum. SoFi Stadium will also host the opening ceremony for LA's first-ever Paralympic Games in 2028.
Battle for business
California and Los Angeles are in a heated contest with other production locales as production firms flock to the cheapest venues. But officials are working to stem the exodus. State legislators are advancing bills to expand the Film & Television Tax Credit Program from $330 million to $750 million annually and to broaden eligibility to include more postproduction and streaming content.
California Gov. Gavin Newsom also has proposed a national film incentive program similar to California's after a group of Hollywood ambassadors presented their own strategies for boosting U.S. film and television production to President Donald Trump, including tariffs on productions filmed outside the U.S. and distributed in the country, as well as production subsidies and coproduction treaties with other countries.
Hollywood Park Studios is the latest Los Angeles development announcement from Kroenke. Last month he unveiled a 5 million-square-foot project — Rams Village at Warner Center in the San Fernando Valley — slated to include offices, homes, live performance venues and retail.
Hollywood Park Studios isn't the only entertainment development underway in Los Angeles. East End Studios is developing a 16-soundstage campus in downtown LA's Arts District, while Bardas Investment Group and Bain Capital Real Estate's massive Echelon Studios project inches forward with five soundstages in Hollywood.
Meanwhile, the Los Angeles City Council approved a $1 billion planned modernization of the historic Television City studio property in Beverly/Fairfax. And Warner Bros. is finishing a $500 million renovation of its Studio Ranch lot in Burbank, California. The project will include 16 soundstages and 229,000 square feet of office once completed this year.
Elsewhere across the U.S., Netflix has broken ground on a massive studio campus in New Jersey with 12 soundstages on almost 300 acres. And Hudson Pacific Properties is finishing work on a six-soundstage production facility at Sunset Pier 94 in New York City. Louisville, Kentucky, is getting in on the action with a two-soundstage studio complex planned.
For the record
Gensler is designing Hollywood Park Studios. Clayco will serve as the general contractor during the development, while Pacific Edge will serve as project manager. Guggenheim Investments arranged financing for the development.