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Flexibility, Experiences Could Help Independent Hotels Win Recovery

Staffing Challenges One Area Where Flexibility Could Help, Executives Say
Pebblebrook Hotel Trust had more flexibility during the pandemic to make changes at the independent hotels it owns than at its branded hotels. Shown here is Pebblebrook's Hotel Zena Washington D.C. (CoStar)
Pebblebrook Hotel Trust had more flexibility during the pandemic to make changes at the independent hotels it owns than at its branded hotels. Shown here is Pebblebrook's Hotel Zena Washington D.C. (CoStar)
Hotel News Now
June 14, 2021 | 3:26 P.M.

Independent hotels could recover from the COVID-19 pandemic more quickly than branded hotels given their flexibility and the ability to provide experiences, owners and operators said.

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