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Party City Commits To ‘Aggressive Rollout’ of Next-Generation Stores

Retailer Plans As Many as 100 Halloween City Pop-Up Shops
Party City will be selling Halloween merchandise not only at its regular stores this year but also at 80 to 100 planned Halloween City pop-up shops. (Getty Images)
Party City will be selling Halloween merchandise not only at its regular stores this year but also at 80 to 100 planned Halloween City pop-up shops. (Getty Images)
CoStar News
August 5, 2021 | 8:55 P.M.

Party City plans to almost double the number of revamped "next-generation" stores it's rolled out by the end of the year, to nearly 100, as one of the many brick-and-mortar retailers who are retooling their stores.

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