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Developers plan hotel, entertainment near soccer stadium in Dallas suburb

Hunt Sports-led partnership to launch mixed-use hub at Frisco's Toyota Stadium
Hunt Sports is planning to launch a new mixed-use development at Toyota Stadium in Frisco, Texas, a northern Dallas suburb. (FC Dallas)
Hunt Sports is planning to launch a new mixed-use development at Toyota Stadium in Frisco, Texas, a northern Dallas suburb. (FC Dallas)
CoStar News
September 23, 2026 | 9:18 P.M.

The real estate development arm of the family of the late Lamar Hunt, who helped shape U.S. professional soccer and football, is expanding Toyota Stadium's draw in North Texas with a new hotel, restaurants and entertainment options.

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