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Email marketing is an easy and affordable way to stay in touch with key customer segments, and can be one of the most effective ways to grow your hotel's occupancy rates and revenue. However, to run a successful email campaign, it’s important to carefully plan your email strategy prior to deployment. You’ll want to define your business objectives and what you are hoping to achieve through email marketing. In this guide we will demonstrate how hoteliers can use email to increase revenues by driving higher room bookings, improve guest retention, reach a highly targeted audience.
Increase Revenue Through Higher Room Bookings
Email marketing in hospitality makes sense because it is a top sales performer and an excellent relationship building tool. Staying in touch with your past guests and your prospects can be one of the most effective ways to deliver revenue growth to your hotel.
Improve Customer Retention
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Out of sight, out of mind! The best way to increase customer retention is by automating your guest retention program to keep in front of your customers even after their checkout. Automated emails keep your inn or hotel in the forefront of your customer’s minds, and once they are setup they are deployed without any effort from your staff.
Integrate Data Systems
Seamless integration between your email marketing system and your internal databases eliminates the need to manually upload Customer Relationship Management (CRM) data and email tracking data. By synchronizing your email marketing data with your external database, you’ll be improving guest communication and marketing efficiency.
Transform Transactional Email into Revenue Opportunities
Hotels and inns can use transactional messaging to fulfill an important role in maintaining prospects’ and guests’ opinions of your brand, reinforcing your value proposition, and boosting revenue.
Maximize Email Inbox Delivery
Over time an unmaintained mailing list can result in complaints from recipients resulting in an Internet Service Provider (ISP) blocking your email from your recipients’ inboxes. Good list hygiene practices will help you avoid spam traps and keep your bounce rates low—both of which are key drivers of your sender reputation.
Summary:
Communicating via email is simple, fast and cost-effective. If used properly, it can generate significant ROI for hoteliers because it helps you create a dialogue and build relationships. The key is to make your emails stand out by delivering messages that are timely, relevant and personalized. It is not a broadcast medium where you can just “batch and blast” out messages, but one when carefully crafted and segmented can deliver highly compelling and contextually-rich messages that drive people to act time after time.
Contact:
Marianne Cellucci
http://www.netatlantic.com
(978) 219-1963
10 Federal Street
Salem, MA 01970
United States
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online. We have partnered with Lyris and StrongMail to offer our clients the most feature-rich email marketing solutions at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic’s solutions provide you the ability to create, send, track and manage your email marketing campaigns successfully. To learn more about Net Atlantic’s email marketing solutions, please visit www.netatlantic.com.