The proposed scheme, which will sit on the corner of Oxford Street and Edgware Road will comprise 52 private apartments spread over 210,000 sq ft, 123,000 sq ft of offices, 36,000 sq ft of retail and a revamped 39,000 sq ft Odeon cinema. Construction is expected to start in 2015 subject to planning consent and will be completed in 2018. Almacantar acquired the property in May 2011 for £80m from clients of Orchard Street Investment Management.