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JC Penney Puts on Rosier Financial Outlook in Time for the Holidays

New 'Brand-Defining Store' in Texas to Help Shape Department Store's Future Strategy, CEO Says
J.C. Penney opened a "brand-defining store" called Penney's in Hurst, Texas, which isn't expected to be rolled out to any other stores. (J.C. Penney)
J.C. Penney opened a "brand-defining store" called Penney's in Hurst, Texas, which isn't expected to be rolled out to any other stores. (J.C. Penney)
CoStar News
November 15, 2019 | 7:57 P.M.

J.C. Penney Co. has a rosier financial outlook for this fiscal year and has no plans to sell any more real estate as its leaders rebuild the company.

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