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World Cup host cities discovered that rate mattered more than occupancy

The global event produced these local demand winners

Hotels in Kansas City, Missouri, were among the strongest hospitality industry beneficiaries of the 2026 FIFA World Cup. (CoStar)

Hotels in Kansas City, Missouri, were among the strongest hospitality industry beneficiaries of the 2026 FIFA World Cup. (CoStar)

CoStar Analytics

July 30, 2026 | 2:52 P.M.

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The 2026 FIFA World Cup generated stronger pricing power than occupancy growth.

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