From call centers to loyalty programs to online bookings, the world of hotel distribution is diverse, and it’s always changing.
The balance of acquiring guests via direct bookings and online travel agencies continues for many companies, while new players and new channels emerge in distribution.
Some hotel owners and operators claim they’re more concerned with the changes in consumer behavior than they are new challengers, such as Google, that are vying for the loyalty of those consumers.
In this special report, you’ll learn about the distribution hurdles hoteliers face, how the landscape is changing and how more traditional forms of booking, such as call centers, stay alive (and viable) in a technology-focused world.
Happy reading,
-The HNN Editorial Staff
